In 2017, we said goodbye to the Instagram eyebrow, highlighter that can direct airport traffic, and the harsh contouring that flooded our feeds for the last 365 days.
Now it’s all about the future of beauty and what 2018 holds. Celebrity makeup artist Patrick Ta, who works with Emily Ratajkowski, Bella Hadid, Camila Cabello, predicts the five biggest beauty trends for the new year.
Ultra Violet is the color of the year according to Pantone, and Ta also predicts it will be huge for 2018. “Be prepared to see a boom of violet everywhere,” says Ta. “Especially pretty on eye’s inner corners.” If you’re not convinced, let Rihanna’s impact convince you to invest in a few purple products. Pantone Vice President Laurie Pressman credits Rihanna in part for this year’s color choice and thinks the singer and beauty mogul embodies violet. “When you think of this color, she perfectly sums up the originality, the inventiveness, the forward thinking, the non-conformity,” explains Pressman.