Samsung earwear ranks 2nd, Apple 1st in Middle East market

Samsung Electronics Co. was the second-largest vendor of earwear products in the Middle East and Africa (MEA) market in the second quarter of the year, a report showed Wednesday, as the South Korean tech firm tries to expand its presence against the industry leader Apple Inc.

Samsung ranked second in the MEA earwear market with a 33 percent share in terms of sold units in the April-June period, according to the market researcher International Data Corp. In terms of sales value, Samsung had a 25.2 percent share, according to South Korean News Agency (Yonhap).

The company posted a strong on-year increase in earwear sales after shipping 98,000 units of the Galaxy Buds Plus wireless earbuds to the region in the second quarter of the year.

Apple, however, was the dominant leader in the MEA earwear market, accounting for a 50.3 percent unit share and a 64.3 percent value share in the second quarter of 2020, thanks to the popularity of its AirPods.

Earwear shipments to the MEA market are expected to grow further due to the pandemic-driven stay-at-home trend.