Luxury, in the Scandinavian Sense

Volvo Cars stakes its claim in the premium sedan segment with the long-awaited S90.

The new Volvo S90 is Volvo Cars’ entry ticket to the premium sedan club and marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUV’s and estates, but with the launch of the S90, Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.

Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation. The S90 is Volvo’s new premium 4-door, 5-seat flagship sedan. It is built on the new Scalable Product Architecture (SPA), Volvo’s advanced modular product platform that will underpin all new Volvo cars in the 90 and 60 Series.

President & CEO, Volvo Car Group Håkan Samuelsson believes that with the launch of the XC90, they made a clear statement of intent. “We are now clearly and firmly in the game. With USD11 billion of investment over the past five years, we have not only reimagined what Volvo cards can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand.”

Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.

The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130km/h and no longer needs to follow another car. Pilot assist is another step towards full autonomous drive – a key innovation area for Volvo.

New Safety Function

The S90 also introduces a world first function to City Safety – large animal detection – a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 also benefited from Volvo Cars’ recent investment in a highly advanced chassis simulator.


The S90 will also come with a clean powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large sedan segment. ν

For more information or to book a test drive, visit Motorcity showrooms in Sitra or call 17736222 or visit