The event, which will run till 24 July, celebrates the amazing variety, the summer tastes and classic favourites of British kitchen and High Street. From creamy cheeses, fruit cordials to juices, classic desserts, frozen chips, biscuits and chocs find everything British under one roof.
Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, flavoursome yoghurts and speciality bread. There is a three-day special offer promotion on British seafood, with premium salmon from the UK on offer till July 20.
The promotion will run across the entire chain of Lulu Hypermarkets in Bahrain. The stores will also showcase beauty and hygiene brands such as soaps, detergents and home cleaning products.
A special section has been dedicated to children’s art about their favourite British sights and scenes. The art has been created by the children of the British Club summer camp, who received goody bags filled with British treats – chocolate and biscuits – as gifts for their participation.
Shoppers can easily whip up a traditional British meal, such as fish and chips or Sunday roast, by choosing from the classic British dishes offered in both the hot and cold food sections.
The event was inaugurated by British Ambassador H.E. Roderick Drummond at Dana Mall.
“At Lulu Hypermarket, we are proud of our long and delicious list of British products. We are delighted to showcase the best of Britain at this festival. Besides special promotions on British products, we have turned a tasty spotlight on British food, cheeses and beverages from the U.K. Home goods are also showcased,” said Director Mr Juzer Rupawala, “The Lulu Group has its own logistics and warehousing facility in Birmingham to service our entire hypermarket chain and our commercial links with Great Britain have been growing.”