Bahrain Confidential interviews Chafik Zrara, General Manager of Gallery 21.
Tell us something personal – how would you describe yourself in one word?
Passionate. My strength as a person is that I am very passionate with my profession. That makes me always look for new projects and new challenges that can make our business grow.
In a fiercely competitive market, how do you plan on remaining at the forefront of the hospitality game?
By being open minded and adaptable to the changes. We also try to be innovative and creative in our offers and promotions to satisfy the needs of our clientele. Opportunities, whether it be small or risky, should be taken advantage of to lead the market.
What have been the biggest challenges and successes of the past year?
Being the preferred choice for all types of events will always remain as a challenge for everyone in the hospitality industry. This is the reason why we always strive to provide our best in all aspects. Through the efforts of our team, we had the success of being one of the most popular venue for fashion shows, night life experience, as well as weddings, VIP Corporate and more.
What are your future plans for Gallery 21?
My long term goal is to open new branches under Gallery 21 in Bahrain and in the Middle East as a franchise. I’m also happy to announce that a new and unique concept will be coming soon to Gallery 21. This has long been awaited by our clientele.
Which part of Bahrain is your favorite and why?
I have been living in Bahrain for sometime and Adliya has always been my favorite. However, there are other interesting areas like Seef District.