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ColourPop Is Expanding the Shade Range of Its No Filter Concealer Line

One of the most important things for a beauty brand launching a new line of base makeup to do is have a diverse range of shades and employ a diverse group of models while releasing the product.

Some brands have received some, well, shade, for failing to do so, while others (like Fenty Beauty) have proven there’s a huge market for foundation in all tones. Now, as reported by Instagram account Trendmood1, ColourPop is expanding its concealer line, which can only mean good news.

 

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#MakeupNews !! ๐Ÿšจ@colourpopcosmetics is expanding their #Concealer #Collection ๐Ÿ™Œ๐Ÿป๐Ÿ™Œ๐Ÿผ๐Ÿ™Œ๐Ÿฝ๐Ÿ™Œ๐Ÿพ๐Ÿ™Œ๐Ÿฟ . . . #ComingSoon *will keep u updated . . . Itโ€™s always amazing to see brands expand their shades range! Thatโ€™s exciting! What are your thoughts? โœŒ๐Ÿผ๐Ÿ’›#Trendmood #colourpop pic: @jordynn.wynn THANK U for this fabulous update: @shirleeyyy_ @fans_colourpop_latam ๐Ÿ˜˜ . . . #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction

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In the two posts from Trendmood1, we can see that the brand has expanded the shade range by quite a bit, including a few new shades on the fair end of the spectrum and many more options in the medium and darker ranges. There’s a picture that includes swatches from the newly expanded line, and it looks like the formula is as creamy, pigmented, and blendable as ever.

Originally created fromย here.

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