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Bahrain Launches New Tourism Campaign

The Bahrain Tourism and Exhibitions Authority has announced the launch of a new tourist campaign.

The new campaign, Ihnee Fee Al Bahrain # إهني_في_البحرين, or Here in Bahrain, will coincide with #WEWILLMEET campaign, which was recently launched. The new campaign comprises three different stages over the year. The first, “Inspiration” is linked to digital followers through interactive announcements and live sessions. The second is “Encouragement” which will focus on promoting existing activities, while the third “Transformation”, will embrace direct live interaction with visitors, once events are resumed.

The Ihnee Fee Al Bahrain # إهني_في_البحرين  campaign will be a part of the second campaign, “Encouragement”, which is inspired from the song, “Ya Marhab Fddkum” (or you are welcome) by the Bahraini well known singer, Ahmed Al-Jumairy. The song was written by late Shaikh Isa bin Rashid Al-Khalifa on the occasion of the 1986 Gulf Football Tournament. The campaign will be launched on the Bahrain Tourism & Exhibitions Authority (BTEA) social media account while a set of artworks inspired from the song will be produced with the aim of promoting tourism in Bahrain.

The reason for selecting the song as a basis for the campaign is attributed to the song’s lyrics, which express longing for Bahrain and the beautiful description of the country’s hospitable features and people.

This initiative is part of the overall of BTEA’s campaign, ‘Ours.Yours’, which focuses on promoting Bahrain tourist product over regional and global levels.  The aim is to highlight touristic elements and support the ongoing efforts that focus on enhancing the contribution of the touristic sector positively in the local product in line with Bahrain’s Economic Vision 2030.



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