The Kattan beauty empire is getting even bigger. In the past year, Huda Kattan has launched a reality TV show, a fragrance brand, plus plenty of new Huda Beauty goodies. Somehow, there are still beauty categories she hasn’t touched. But on December 3, she’ll cross a mainstream makeup milestone off her list with the launch of Huda Beauty’s first lipsticks.
Kattan herself took to Instagram on Sunday to announce the Huda Beauty Power Bullet — lipsticks she described as “glittery beauties.” (She filmed them sitting atop a Louis Vuitton trunk, naturally.) “Nothing says celebration like shimmers,” Kattan writes on her blog, calling the lipstick formula one with “multi-reflective glitter, rich pearl pigments, and iridescent shimmers” that leave a satin effect with a glitter finish.
“We have a very exciting project launch, and this is not Kira Kira,” she said in her video, alluding to the Instagram app that makes everything look cartoonishly glittery. “Introducing the new Huda Beauty Power Bullets. I actually have to zoom in and go from far because that’s how shimmery and stunning it is… very shimmery, pigmented, it’s just insane.”
As Kattan explains, each lipstick is named after a different festive holiday season occasion. She’s created sparkly pigments named New Year’s Eve, After Party, and a birthday girl pink shade named Cake Day. In addition to the seasonal sparkle, the bullets are a geometric, angular shape that both looks so cool that is makes us want to try them on immediately as well as not touch them at all so as not to ruin the shape. They’re packaged in minimalist ombre that Kattan describes as “straight from her sketchbook.”
Also on Huda’s blog, she says the lipsticks will be $20 each and you’ll find them at Sephora and on shophudabeauty.com. As the launch date nears, we have a feeling Kattan is going to fill our feeds with more details on the Power Bullet. But for now, feel free to mark your shopping calendar for December 3 and find a sparkly party to attend on December 4.