Floward has marked the historic occasion of the United Arab Emirates’ 50th National Day with a historic achievement of its own. The brand broke two Guinness World Records™ titles for the Largest Flower Number and Largest Flower Word, when they spelled out ‘UAE 50’ at Address Montgomerie hotel on Wednesday, 25th November.
A team of 25 Floward designers took over 6 hours hours to complete the monumental task of assembling the world’s Largest Flower Number and Largest Flower Word, using a total of 16,491 roses across both attempts. The entire process was carried out under the watchful eyes of Guinness World Records™ team of Official Adjudicators, who scrutinised every aspect of the record attempt from start to finish. The finished record-breaking piece, standing 3.6 metres high, was a true work of art and a fitting tribute to UAE’s Year of the Fiftieth.
Floward CEO, Mr. Abdulaziz B. Al Loughani said: “To break not one, but two Guinness World Records™ titles in one day is a true testament to the hard work, dedication and collective creativity of each and every member of the Floward team. As the UAE celebrates its fiftieth year, we are delighted to pay homage in such a unique and memorable way. Our record-breaking end to 2021 here in Dubai is the perfect way to begin a new chapter of exponential growth across the MENA region, as we set our sights on even bigger things in 2022.”
“It was an absolute pleasure to witness the Floward team’s passion and creativity that went into achieving these records. We are delighted to see their efforts to avoid flower waste by upcycling the roses used to make the ‘UAE 50’ letters and numbers. We are pleased to declare them Officially Amazing™,” commented Shaddy Gaad, Senior Marketing Manager – Guinness World Records™.
In line with Floward’s sustainability strategy and its commitment to cutting down on flower waste, it partnered with a Tadweer Waste Treatment to repurpose the more than 16,000 red roses used to create the record-breaking floral numbers and words. The roses will be 100% composted in their facilities and converted into fertilizers as part of the Floward’s green initiative.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.