Tadah – It’s finally here!
Oh my was I excited to hear that BatisteTM, World’s #1 dry shampoo brand was officially launching their product line across the Middle East. I can honestly say that this has been a beauty staple for me from about the age of 10 and I was thrilled to be invited to the official launch that took place at Soh Art + Beauty in Galleria Mall, Dubai.
A registered trademark of Church & Dwight Co. Inc., Batiste is currently one of the fastest growing shampoo brands in the UK & in the world. Between us lovelies, it’s easy to see why!
Fouz was very approachable and spoke so passionately about the brand that I found myself having an authentic girly giggle with her about all things beauty based.
Speaking about the brand, Fouz Al Fahad said: “Maintaining great looking hair can be a challenging mission because of our active lifestyles. Batiste has become an essential hair care product for me. I travel so frequently with little time to get ready or touch up my hair do, and when I need a quick fix, I can always count on Batiste to refresh and restyle my hair whenever, wherever. I truly believe that it can prove to be a life saver for women who are on the go with busy schedules.”
Me, Myself and Hair
Invited guests were asked to try out the product first-hand and were offered instant hair makeovers. Being the wallflower that I am I of course volunteered to try out one of the five variants of fragrances. This consisted of: Blush, Original, Oriental, Cherry and Floral. One of the in-house hairdressers instantly set to work on my hair and I’m pleased to say that it was instantly revived from its usual limp state and my hair adorned a delicate scent. Added bonus if you’re in a smoking area and you just need that instant refresh!
If you haven’t tried this innovative product, I promise you that you will be converted instantly, as it is simply the fastest yet easiest way to great looking hair with minimal effort.
As I chitchatted my way amongst fellow guests it was heart warming to know that I wasn’t the only addict who would stock up on dry shampoo when ever I was travelling outside of the country. Phewf! My luggage allowance can now be utilised for my love of shoes.
AREEN Middle East
Speaking about the brand’s plans in the Middle East, Mr. Shadi Khudr, and Regional Marketing Manager at AREEN Middle East said: “Batiste Dry Shampoo is an excellent addition to our product portfolio. We are confident that this market will receive the brand very well as it instantly refreshes hair and is a perfect product to use between washes for instant gorgeous & fresh hair. In the coming months, we will be looking at making the fragrance line available to consumers as widely as possible. Additionally, we will be looking to bring more products from the other ranges offered by the Batiste brand”.
The Batiste Dry Shampoo range will be available in all major retail outlets such as Al Jishi Pharmacy, Carrefour, Panda & Boots across Bahrain at approximately 3.4BD for a 200ml aerosol bottle.
A small price to pay for beauty perfection!
At the heart of all Batiste™ Dry Shampoos is an innovative starch based ‘no water needed’ formulation which helps absorbs dirt, grease and product build up when massaged through dry hair. Designed for a busy lifestyle, it helps refresh hair in 1 minute without water in three easy steps: spray into roots, massage into hair, and brush to style. The entire range is specially formulated to instantly fix and revitalize greasy, dull and lifeless hair; add volume to thin, flyaway hair and add texture and body to hair required for styling.