The wearable health tech company WHOOP has closed a $575 million funding round at a $10.1 billion valuation, with major backing from Gulf-based investors.
The Series G round was led by Collaborative Fund and drew participation from several big regional players. 2PointZero Group, the Qatar Investment Authority (QIA), and Mubadala Investment Company all took part, alongside global investors including Abbott, the Mayo Clinic, and Macquarie Capital.
Individual investors with GCC ties also joined the round. Cristiano Ronaldo and Lebanese-British beauty entrepreneur Karen Wazen both participated, as did LeBron James, Rory McIlroy, Virgil van Dijk, and Niall Horan.
For those unfamiliar, WHOOP makes a screenless wearable device sold through a membership model. It tracks sleep, recovery, strain, and fitness around the clock using continuous biometric monitoring. The company says its platform now includes an FDA-cleared ECG, blood pressure insights, and blood biomarker analysis.
WHOOP reports having more than 2.5 million members worldwide. In 2025, the company says its bookings grew 103% year on year, reaching a $1.1 billion run rate, and that it operated cash flow positive.
The funding will support expansion across the GCC, Europe, Latin America, and Asia, but the Gulf region features prominently in the company’s plans.
WHOOP has announced it will open WHOOP Labs Doha, described as its first international performance research and development facility. The company is also planning initiatives across the UAE and Qatar aimed at growing its presence in the region’s health and performance sector.
Will Ahmed, WHOOP’s founder and CEO, pointed to the GCC as a strategically important market. “The GCC is one of the most forward-looking regions in the world when it comes to health, performance and longevity,” he said. The company is expanding its local teams and retail footprint across multiple Gulf markets.
The round reflects a broader trend of Gulf sovereign wealth funds and investment vehicles backing health and wellness technology. QIA and Mubadala have both been active in diversifying their portfolios beyond traditional energy and infrastructure investments, and wearable health tech sits at the intersection of several priorities outlined in national vision programmes across the region.
For consumers in the Gulf, the practical takeaway is straightforward. More investment means more regional availability, potentially localised features, and a growing ecosystem of health tech options beyond the usual smartwatch offerings.
WHOOP, currently shipping to 56 countries, operates on a membership model rather than a one-off hardware purchase. The company offers a one-month free trial through its website. Pricing details vary by plan length, and the wearable device is included with the membership.
Founded in 2012 and headquartered in Boston, WHOOP has now raised more than $900 million in venture capital to date.
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