Under Armour, has officially opened its very first brand house in the Kingdom of Bahrain. The new store is located in the premier shopping destination, City Centre Bahrain and is the first in the region to be fitted out and designed under new global guidelines, to create an elevated, seamless and consumer-friendly retail experience.
As the brand’s official debut in the Bahrain market, Under Armour is eager to ensure that customers are able to easily and conveniently browse its wide range of expertly created sporting products and accessories including clothing, footwear and essential exercise equipment.
Centrally located within the capital of Manama, the City Centre Bahrain mall is a popular shopping destination for families, residents and Bahraini citizens alike and within easy reach of the city’s main neighborhoods as well as retail and business hubs.
As well as the latest male and female sports apparel from Under Armour, the store will also feature the latest pieces from the hugely popular Rock collection, designed in collaboration with Dwayne ‘The Rock’ Johnson, Under Armour’s global brand ambassador.
Catering to athletes of all ages and abilities, Under Armour’s first Bahrain store has been created to meet the expectations and aspirations of every customer, with highly trained staff on hand to offer advice on a variety of topics, in order to meet the needs of individuals, as well as sports teams’ enthusiasts.
Lee Devon, Vice President for Under Armour Middle East said: “We are proud to open our first store in the Kingdom of Bahrain and to make our official debut to the focused performers who live in this exciting market. Our new store means Under Armour is now perfectly suited to cater to customers across the city of Manama and all of Bahrain, as well as regional visitors.
Bahrain is a wonderful country that is filled with life, diversity, amazing experiences and with incredible people, we’ are thrilled to be a part of the Bahrain community. We can’t wait to meet our customers in the store, out on the playing fields and on running tracks as we bring the Under Armour ethos of participation, fitness, fun, enjoyment and sporting achievement to everyone in Bahrain.”