This telecom company just launched a mental wellness initiative for their personnel!

Zain Group announced the launch of RISE — a mental health initiative for Zain personnel.

The timely introduction of RISE coincides with Mental Health Awareness Month 2021, which runs the course of May.

The pioneering initiative within Zain is one of the first such programs to be offered across a private organization in the Middle East.

Zain firmly believes that when leaders actively engage in mindfulness practices, the “psychological capital” of an organization rises.

It is expected that RISE will increase employee retention, loyalty, morale and engagement as well as reduce medical costs and employee absenteeism.

Two activities that will immediately be available under the new initiative include a Group-wide subscription to Headspace for all employees, and mental health counselling and therapy from psychologists in partnership with Kuwait Counseling Center (KCC).