Snapchat launches new ‘Sounds’ feature

Snapchat has announced the launch of Sounds, a new feature that allows Snapchatters on iOS devices in the Middle East and globally to add music to their Snaps (pre or post-capture) from a robust and curated catalog of music from emerging and established artists.

To celebrate the launch, Justin Bieber’s new track “Lonely,” featuring benny blanco, will be featured in Snapchat’s Featured Sounds list before his album officially drops. Users will be able to create artistic Snaps with his new ballad, share them with friends, and save the link to download the song when it becomes available on their favorite platform. 

When viewing a Snap with music attached, users can swipe up to view the album art, song title, and name of the artist. A “Play This Song” link lets users listen to the full song on their streaming platform of choice, including Spotify, Apple Music, and SoundCloud. 

Snapchat is also testing the ability for Snapchatters to create their own sounds and add them to Snaps.