Big changes are brewing just across the causeway! Saudi Arabia has announced that starting in 2026, it will permit the sale and consumption of alcoholic beverages in approximately 600 designated locations. This policy shift is part of the Kingdom’s broader Vision 2030 strategy to diversify its economy and attract more international visitors.
For those living in or visiting Bahrain, where a weekend trip across the King Fahd Causeway is a regular occurrence, this development is definitely one to watch. Whether you’re planning a business trip to Riyadh or a getaway to the Red Sea, the landscape of travel in Saudi Arabia is about to change.
This isn’t an open invitation for pubs on every corner. Saudi’s approach will be tightly controlled, focusing on premium and tourism-driven venues. Alcohol will be available only in specific locations, including:
The offering will include wine, beer, and cider, but spirits and any drinks over 20% ABV are staying off the table. By keeping the focus on lower-alcohol options, the government aims to create an environment that feels welcoming to international travellers, while respecting the country’s cultural and religious norms.
For Bahrainis and long-time expats, this move might feel reminiscent of the UAE’s approach to alcohol regulation – Dubai’s carefully zoned outlets and Abu Dhabi’s hotel-based bars. Even here in Bahrain, the presence of regulated alcohol sales in designated venues has been part of the hospitality landscape for years, creating a balance between cultural respect and tourist appeal.
Saudi Arabia’s decision appears to draw from these models, aiming to enhance its international competitiveness without compromising core values. Saudi officials have explicitly referenced the positive impact such regulations have had on tourism and economic diversification in neighbouring countries.
Saudi Arabia is gearing up for the global stage, with major events like the 2030 World Expo and the 2034 FIFA World Cup on the horizon. Officials are keen to ensure that the Kingdom can cater to the expectations of international visitors attending these high-profile events.
The new policy also aligns with the country’s broader Vision 2030 programme, which is all about reducing dependency on oil revenues, fostering a robust tourism sector, and positioning Saudi Arabia as a destination of choice for both leisure and business travellers.
Lest anyone think this is a free-for-all, the Saudi authorities have made it clear that the sale and consumption of alcohol will be subject to stringent regulations. Open consumption in public spaces, private homes, and retail outlets will remain strictly prohibited. Only licensed venues will be allowed to serve alcohol, and staff will receive specialised training to ensure responsible service that aligns with Saudi laws and customs.
Expect clear operational guidelines to be rolled out for these venues, covering everything from staff conduct to guest behaviour. The goal is to provide a safe and respectful environment that accommodates the expectations of international guests while safeguarding Saudi Arabia’s Islamic identity.
The introduction of alcohol licenses is poised to generate significant economic benefits. Experts predict a surge in new jobs in hospitality, restaurants, events, and entertainment. Several international hotel groups are already in discussions with Saudi authorities, planning to adapt their offerings in anticipation of the new regulations. Tour operators and MICE (Meetings, Incentives, Conferences, and Exhibitions) organisers are also reportedly viewing the policy as a positive move that could boost Saudi Arabia’s standing on the global tourism map.
Ultimately, Saudi Arabia’s decision to allow alcohol sales in select locations reflects a broader desire to modernise while respecting cultural norms. It’s a balancing act: welcoming global guests, diversifying the economy, and maintaining the Kingdom’s deeply rooted values. By setting a robust regulatory framework and working closely with international hospitality experts, Saudi Arabia is preparing to transform its tourism sector and set a new regional standard for blending modernisation with cultural integrity.
For those of us in Bahrain who enjoy our weekend getaways or business trips across the causeway, it’s an interesting glimpse into the future of our neighbour’s hospitality landscape.
Subscribe Now