Bahrain’s first multi-sensory boutique cycling studio, Ride Nation wraps up their ‘Think Pink’ Campaign with a Live event that was held in Bahrain Bay.
Throughout the month of October Ride Nation in partnership with Think Pink Bahrain ran a campaign to raise donations and awareness for Think Pink Bahrain and their efforts in raising awareness for breast cancer where 50% off all sales from the ‘Think Pink’ Packages was donated to Think Pink Bahrain. Several thousand Bahraini Dinars have been raised and will be donated to Think Pink Bahrain via in store sales in October.
On the 8th of November as a final wrap to the Think Pink Campaign, Ride Nation took over Bahrain Bay with one mission -celebrate awareness, surviving and standing up to cancer.
The event centered around an outdoor ride done for the very first time in Bahrain where 40 Ride Nation citizens pedaled for pink with Ride Nation’s pioneering signature live instrumentation class. The event also was supported by local musicians and performers like Mo Zowayed, The Kushari Band and graffiti artists from Ansa Art Collective who created a mural in honour of the cause.
Ride Nation Live was sponsored by top international & local brands such as Mini, Jasmis, Careem, Alosra, Gulf Air, Intercontinental Regency Bahrain, Crowne Plaza, Saffron by Jena, Red Bull, Renaf & Ansa.
Studio manager and campaign lead, Kyle Drummond:
“It was an honor and privilege to bring the Ride Nation experience to the Bahrain skyline and while supporting such an amazing cause! Having riders, local brands, performers and spectators united to show that we are tougher than cancer was unlike anything I’ve ever been involved in before. The team have pulled off something beautiful and we can’t wait to get started on the next one.”