Privilee, a leading lifestyle and wellness membership platform, is set to launch in Bahrain this year, expanding its presence in the Middle East, following its successful launch in Qatar in 2024. Initially established in the UAE a decade ago, the platform has grown rapidly to become a key player in the wellness and leisure sectors across the region. By offering a broad range of benefits, Privilee allows members access to an array of high-end hotels, resorts, gyms, and fitness classes throughout the Middle East, all through a single membership.
The move to Bahrain comes as part of Privilee’s strategic regional expansion plan. With the growing demand for premium lifestyle and wellness services, Bahrain is an ideal market for the platform. The service aims to provide both residents and visitors with a seamless and accessible way to enjoy wellness, fitness, and leisure experiences. Users can take advantage of the platform to access hotel pools, beaches, exclusive fitness sessions, and family-friendly activities, without the need for separate memberships at each venue.
A key feature of Privilee’s offering is its ability to centralise access to a wide variety of wellness and leisure services. Whether for a relaxing day by the pool, a workout at a state-of-the-art fitness centre, or a weekend getaway at a luxury resort, Privilee offers its members a convenient solution for a more luxurious lifestyle. The membership provides flexibility and convenience, catering to individuals and families who seek premium experiences but prefer a streamlined approach without the hassle of managing multiple memberships or bookings.
In addition to the convenience for members, Privilee’s growth also presents significant opportunities for businesses in the hospitality, wellness, and fitness industries. By partnering with Privilee, venues gain exposure to a high-value customer base that actively seeks premium services. This partnership model allows businesses to attract and retain a loyal clientele who value quality experiences in health, wellness, and leisure.
Privilee stands out in the market due to its commitment to its partners. The platform goes beyond being just an aggregator of services by financially committing to its partner venues, providing them with an additional stream of revenue through member spending. This model ensures that businesses benefit not only from increased foot traffic but also from the long-term value of engaging with a dedicated wellness and lifestyle community.
Furthermore, Privilee offers its partners a unique marketing platform. By providing targeted promotional opportunities, the company helps businesses reach a curated audience aligned with their branding and business objectives. This integrated marketing support includes strategic campaigns that leverage Privilee’s extensive network of engaged and affluent users, ensuring that each partner maximises its visibility and potential revenue.
The wellness and leisure sector in Bahrain is experiencing significant growth, with more businesses and consumers increasingly recognising the importance of maintaining a healthy lifestyle. The demand for services such as fitness classes, wellness retreats, and holistic health offerings is on the rise, especially among the expatriate community and high-net-worth individuals who prioritise self-care and well-being.
The integration of technology into these services has made it easier than ever to book activities, track wellness goals, and access exclusive services. This has led to a shift in how people engage with leisure and fitness services, with many preferring the convenience of accessing everything they need through a single platform. This trend reflects a broader regional movement towards more health-conscious living, which is being supported by the expansion of platforms like Privilee.
