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#Pinktober: Regional fashion brands join the fight against breast cancer

October is breast cancer awareness month and in light of this, a number of regional fashion labels are showing their support by way of charitable initiatives that see a portion of the proceeds of their sales being donated to different organizations.

Bahrain-based label Noon by Noor, which was founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa have curated “The Pink Edit” on the brand’s website, which features a selection of draped gowns, tunics, T-shirts, trousers and cropped jackets in varying shades of rose. 

The edit was launched in collaboration with Think Pink, a breast cancer society in Bahrain. Shoppers are invited to purchase their favorite rose-tinted pieces throughout the month of October, with 10 percent of proceeds going to Think Pink.

Among those brands is Saudi label Honayda. “To all the women who have fought breast cancer and to those who are still fighting it, you are champions,” wrote the brand’s designer Honayda Serafi on Instagram, adding that she has joined the #PinkMovement initiative to help spread awareness about breast cancer and to remind women to routinely get check-ups for early detection.

Also raising awareness about the disease and the benefits of early detection is Kuwaiti accessories label Marzook. The handbag brand, which is known for its over-the-top, orb-shaped clutches, is offering 15 percent off on all of the pink-hued Marzook bags on their website and donating to support various giveback programs.

Other fashion and beauty brands continuing their efforts to support the cause and put a spotlight on the issue include the likes of Ralph Lauren, Estée Lauder and Beautyblender, among others, by launching products, capsule collections and pop-up shops to donate funds to organizations such as the Breast Cancer Research Foundation.

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