New Anastasia Beverly Hills Soft Glam Eyeshadow Palette Announced After Leaking on Instagram

Remember when you thought you had to wait until March for this gorgeous Anastasia Beverly Hills palette?

Surprise: The brand just posted this stunning photo of a model showing off the palette with some juicy deets about the actual release date. Anastasia Beverly Hills must love us because it’s bestowing the world with this beautiful 14-shade eye shadow palette on February 14, Valentine’s Day. Aww.

The slight catch: that’s the online release date, so prepare for a battle of the bandwidth next week on anastasiabeverlyhills.com. The Soft Glam Palette will be available in-store come March, according to Instagram beauty-blotter, Trendmood1.

After leaking a month early on Instagram, Anastasia Beverly Hills officially announced its newest eye shadow palette on Monday night. The Anastasia Beverly Hills Soft Glam Eyeshadow Palette will be launching in March. “We are a bit heartbroken as we planned videos to tease the launch, along with our reveal video and subsequent campaign photography ☹️,” the cosmetic company wrote on Instagram. “You will still see it all, but the element of surprise is gone, however before more of you see leaked photos of SOFT GLAM, we want a chance to show those of you that haven’t yet seen the leaked photos.”

Of Soft Glam’s 14 shadows, seven of them are brand-new, including Rose Pink (a shimmery petal pink) and Glistening (a glittery champagne). Tempera (a matte beige), Burnt Orange (a matte deep orange), and Cyprus Umber (a matte espresso) will look familiar because they originally appeared in the Modern Renaissance palette. The others are Anastasia Soare’s favorite Eyeshadow Singles like Sienna (a matte orange-toned brown) and Orange Soda (a matte warm peach). Soare also included Noir “because some of my favorite bridal makeup is a cat eye using mostly shadow that some of my favorite MUA’s create,” she explained on Instagram.

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