Natuzzi Italia’s Bahrain Store receives a revamped look

Natuzzi Italia, Italy’s most widely recognized furniture brand, presents a new look for their largest store in the world. The Bahrain store now reflects elegance and invites ambiance for customers looking for luxurious “Made in Italy” home furnishings and accessories.

Located along Seef Area, the expansive store now features modern decorations highlighted by high ceilings and decorative dividers. Each element represents the beautiful and luxurious taste of Pasquale Natuzzi, the founder, chairman, and CEO of Natuzzi Group. Expressing beauty are the colours of the wall, the combination of gray and black floors, the floating counter, and curtains and dividers of different design all perfectly in tune with the elegant surroundings.

Madam Nabeela Alkhayer, CEO of PHOENICIA DECOR said, “As the sole distributor of the world renowned sofa maker Natuzzi Italia, we at PHOENICIA DECOR are very proud to present our newly renovated Natuzzi Store on Seef Area. The design of the store reflects the latest trends and taste of the brand’s clientele. As it is also the brand’s largest showroom in the world, this indicates the tremendous importance and relevance of the fast growing and dynamic furniture market of this region and Bahrain in particular”.

There is a dedicated section for Re-vive, a new Natuzzi Group brand, which is the world’s first and only recliner capable of adapting to body movements, guaranteeing unprecedented comfort. The chair cocoons you in a healthy supported posture to refresh the body and allow the soul to revitalize in whatever way works for you.

The store also houses the Natuzzi Design Studio which has been established to cater to clients looking to create a home that reflects their style. Customers can visit the studio and a design expert will assist them to achieve the look that they want. A new 3D virtual space planning program combined with on-site finish and fabric samples enables designers to work on their client’s living quarters helping them visualize the end results in real time.

General Manager of Marketing and Purchase, Mr. Georges Harb, of Phoenicia Decor Furniture said, “The iconic store has always been beautiful. However, we needed to re-present Natuzzi as per current brand standards. As one of the worlds’ most recognized names in furniture, the Italian brand’s luxurious and innovative collections appeal to a wide range of consumer groups and I take this opportunity to welcome one and all to the newly renovated showroom.”

The Bahrain store is one of Natuzzi Italia’s flagship locations along with Milan, Paris, Madrid, Sydney, Shanghai, Seoul, and the newly opened store in New York. The brand has 290 global store locations and 1,192 points of sale. Natuzzi Italia is made entirely in Italy where the company controls all aspects of design, materials, and production, and from which it draws inspiration for a way of living.