Lotus opened its first showroom with new global retail identity in Bahrain!

You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business in the Kingdom of Bahrain.

The showroom is in the exclusive Moda Mall inside the Bahrain World Trade Center in Manama, the capital city of the Kingdom.

The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess.

Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage.

The new Bahrain showroom development has provided an opportunity to demonstrate how the concept is designed to work with, and within, the retail spaces it finds itself, yet clearly making the brand’s presence felt amongst its competitor set.

Agile, beautifully crafted and utilising the latest technologies, the new retail identity delivers an integrated physical and digital experience of the Lotus brand and product.

Returning to the Middle Eastern Kingdom after more than a decade away, Lotus Bahrain is operated by Adamas Bahrain Motors Company WLL, part of a respected automotive retail business with a wealth of experience in selling performance, premium, and luxury cars across the Middle East and Asia.

The Lotus showroom is located near the main entrance in a high-visibility / high-footfall location, close to valet parking and grouped with stores of other premium and luxury brands.

Taking centre stage in the showroom until the arrival of the Emira is the critically acclaimed Lotus Evora GT, a car which has won universal praise from motoring media in the USA where a near-identical model is on sale. Also available will be the Lotus Exige Final Edition, which feature an enhanced specification over the standard Exige. Production of this thrilling ‘race car for the road’ ends later this year.

For more information on Lotus in Bahrain, visit their website and follow them on Instagram and Facebook.