Floward, the go-to online flowers and gifts delivery destination in MENA and UK has launched its Pink October campaign aimed at raising awareness for early detection in collaboration with Saks Fifth Avenue in Bahrain.
Through this campaign, Floward presented a pop-up at Saks Fifth Avenue, City Centre Bahrain over a three-day period where it distributed flowers and message cards to all visitors to encourage them to have periodic tests for early detection.
It also participated in a breakfast event held by Think Pink Society for women battling breast cancer where it gave away gifts and educational materials for attendees. The Think Pink Society is an organization aimed at offering support for women battling breast cancer and encourages tests for early detection. It also urges any woman battling the disease and in need of emotional support to reach out to them on 39567322.
Finally, Floward distributed gifts and leaflets to members of Fitness First gym to encourage them to get tested.
Floward CEO, Mr. Abdulaziz B. Al Loughani said: “Breast cancer is a cause that is close to all of us, we all know and love someone who has battled or is battling with this disease. At Floward, we always strive to offer our support to our communities in any way we can. We’d like to thank our partners for giving us the opportunity to reach out to people and hope to have been successful in encouraging as many women as possible to get tested.”
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.