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The Avenues – Bahrain is the first shopping & Leisure destination of its kind in the Kingdom of Bahrain, with a unique seafront location stretching 1.5 km. strategically located in the heart of Manama, along King Faisal Road. The development brings a new concept to the Kingdom, with a design inspired by The Avenues – Kuwait that gives the visitors an outdoor feeling while remaining indoors, protected from the heat by a ceiling that allows sunlight in.

Alshaya Trading Co. has opened an exciting choice of 38 leading international brands at The Avenues – Bahrain earlier this week. The opening included eight new brands making their debut in the Kingdom of Bahrain that will be followed by another seven new brands set to open in the coming weeks and months.

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The mall’s opening day featured new brands such as cosmetics powerhouses NYX and Clinique; home furnishing brand West Elm; fashion store Phase Eight; and jewelry and accessories specialist Icing. Customers also witnessed the long-awaited debut of The Cheesecake Factory; organic Belgian restaurant Le Pain Quotidien; and American chocolatier Bridgewater Chocolate.

Seven further brands to follow a few weeks later include pizza brands 400 Gradi and Blaze Pizza; gourmet and specialty foods purveyor Dean & Deluca; innovative Café, restaurant and patisserie Café Coco, upmarket Japanese restaurant Katsuya by Starck; family steakhouse Texas Roadhouse; and the Lebanese restaurant Babel. The new brands will join a stellar line-up of some of the world’s most-loved brands operated by Alshaya at the mall, including Starbucks, H&M, Mothercare, Victoria’s Secret, MAC, The Body Shop and Pottery Barn.

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The Avenues – Bahrain, strategically located in the heart of Manama on King Faisal Road, is a stunning new retail and entertainment destination, with a unique seafront location of more than 1.5 km.

Alshaya’s Senior Vice-President for Property Development, John Hadden, said: “We are delighted to have such a strong presence at The Avenues – Bahrain, which is going to be a major leisure and shopping destination for shoppers across the region. We look forward to offering our customers in Bahrain the widest range of shopping and dining experiences.”

Every time they shop, enrolled customers can also benefit from Alshaya’s loyalty programme, PRIVILEGES CLUB, that offers members a range of offers, rewards and prize draws. Alshaya already operates more than 100 stores in Bahrain, across retail sectors that include fashion & footwear, food, health & beauty, pharmacy, optics and home furnishings.

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