MOTORS - June 14, 2024

Lamborghini Bahrain Unveiled the First-Ever Urus SE, a Luxury Hybrid Super SUV


Lamborghini Bahrain marked an important milestone, unveiling the first-ever Urus SE, the Luxury Super SUV’s Plug-In Hybrid Version. The highly anticipated launch event at the Ritz Carlton Hotel Bahrain brought car owners, partners, and the media together where the luxury brand’s regional team highlighted its commitment to pushing the boundaries of performance, luxury, and sustainability.

The Lamborghini team presented the Urus SE in all its glory, showcasing its unparalleled design, cutting-edge technology, and thrilling performance. In addition to the reveal, Lamborghini treated guests to an exclusive display of ad persona configuration items from the factory, providing clients with a firsthand understanding of the exquisite colours and trims available in the new model. The experience allowed attendees to immerse themselves in the limitless personalization options offered by Lamborghini.

Colin Sattar, General Manager of Lamborghini Bahrain, remarked, “The launch of the Lamborghini Urus SE in Bahrain is a momentous occasion for us and a significant milestone in the realm of automotive excellence. The Urus SE represents the perfect fusion of electrifying performance and sustainable innovation, redefining the expectations of luxury SUVs. We are thrilled to introduce this groundbreaking model to our esteemed patrons and enthusiasts in Bahrain.”

For more information and inquiries, contact Lamborghini Bahrain at

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