Hublot, a 44-year-old luxury watch brand has built a reputation for combining innovative design with traditional watchmaking. On the sidelines of this year’s Jewellery Arabia Bahrain, we spoke with David Tedeschi, Regional Director, Middle East, Africa, and Latin America, to learn more about the brand’s current direction.
Tedeschi emphasizes Hublot’s focus on innovation. “Hublot is a young brand that prioritizes innovation. Each product reflects creativity and technological advancement,” he says. The latest collection continues this trend, integrating new materials and bold designs.
Hublot regularly presents new collections at key events. “Every year, we bring the novelties we’ve released to allow enthusiasts to see them firsthand,” Tedeschi explains. This year, the brand featured a high-jewelry collection with limited pieces, ranging from 10 to 20 units globally. “These are highly complicated watches not often seen, which broadens our reach to different audiences,” he adds.
Tedeschi notes changes in the way exhibitions are approached. “Exhibitions are not just about displaying products but creating experiences,” he says. By showcasing rare models, Hublot aims to connect with clients on a more personal level.
Looking ahead, Hublot remains focused on continuing to develop innovative collections and limited editions. The brand’s direction balances exclusivity with new design elements, reinforcing its identity in the watchmaking industry.