The current coronavirus pandemic has led to a major shift in consumer lifestyle and behavioral trends. As one would expect, shoppers are now becoming more concerned about the impacts of COVID-19. These apprehensions are driving some changes in purchasing behaviors.
With the majority of people staying indoors and online, digital marketing will be every brand’s best defense against coronavirus. The internet is the only thing keeping the people and the markets connected.
In Bahrain, many consumers have shifted their purchasing behavior from offline to online as a result of the pandemic. The Telecommunications Regulatory Authority (TRA) announced that there is a growth of usage in social media and video streaming applications since January to mid-April of this year.
During the past, most sectors took a leap into the digital world to varying degrees but, with it being the primary option for doing business during the pandemic, it’s vital that companies now fully integrate it into their business models.
Digital marketing is now more important than ever. In a fast changing global landscape, communicating with your target market is vital. If businesses want to maximize their visibility and make a significant impact, now is the time. Adopting a different approach is the key for generating demand during the COVID-19 crisis.
Now that everyone in Bahrain is staying online for longer periods of time, the chances of seeing ads on social media or interacting with content are greater. Social media marketing, content creation, and website development are some of the vital services companies should be taking advantage of now.
While everyone might be looking to scale back from social media from a business standpoint, now isn’t the time to do so. In the middle of difficulty lies opportunity. As we progress through this time, it is important to adapt, engage and connect.