H&M’s new range will be a reflection of colourful style and expression

H&M will launch a delightful new range called H&M LTD Collection. Comprising of womenswear and kidswear, it will be available in stores in two drops. The collection focuses on modern and elegant spring/summer pieces such as long, floaty dresses and layered sets in cool, breezy fabrics for style-conscious women, along with adorable “mini-me” dresses and accessories for children.


“With the inception of the H&M LTD Collection, we were very much driven by a love of colour, embellishment and self-expression. There’s a confidence and positive feeling throughout the entire collection, from the flowing silhouettes to the head-to-toe prints, that women all over the world will really relate to,” said Pernilla Wohlfahrt, H&M’s Head of Design.

Key items in the womenswear include effortlessly chic kaftan-style dresses, kimono dresses, long statement skirts, and ruffled blouses or tunic tops with coordinating trousers.

There are also intricate embroideries on hemlines, various timeless tulip prints, shimmering and softly draped fabrics and stunning jacquards. In the first drop, the colour palette features a vivid range of bright accents and harmonious hues – fresh pomegranate red and charming lilac pink are set against summery whites and deep blues.


For the second drop, leafy greens and spicy yellows reign alongside shimmery gold and silver, and a dash of pale lilac.