June 20 is Father’s Day and Floward is celebrating fathers through a massive campaign. The campaign is accompanied with a new and exclusive collection of gifts tailored towards fathers.
Last year, Floward was one of the first companies in the region to celebrate Father’s Day. When they launched their Father’s Day campaign, it went viral and brought awareness to the often-neglected day.
This year’s campaign recognizes that our fathers are our go-to people when we get in trouble and that they are always there for us. It will encourage people to thank them and gift them flowers instead — for a change.
Floward Head of Marketing Mohamed Mousa said: “Thoughtfulness is at the heart of our brand at Floward and we always encourage our clients to be thoughtful towards their loved ones. That’s why we are always working to create or bring attention to occasions for people.
Last year, we recognized the difference in the public’s awareness between Mother’s Day and Father’s Day and decided to encourage people to also celebrate fathers. Fortunately, we were successful and saw other companies follow in our footsteps. This year, we want to continue building on the importance of this day and play a role in making it as important as Mother’s Day.”