Floward, the go-to online flowers and gifts delivery destination in the MENA and UK announced its sponsorship of leading football club in Saudi Arabia, Al Hilal SFC. The company will become one of the club’s main sponsors for the upcoming four years starting with the 2021-22 football season.
The signing ceremony was held on Sunday, December 12 in Riyadh and was signed by Floward’s CEO and Al Hilal Club’s President.
The sponsorship agreement includes placing Floward’s logo on the players jerseys, and several collaborative marketing and promotional campaigns and events. Additionally, Floward will offer fans the chance to engage with their favourite players and many other surprises.
Partnering with Al Hilal Club is a step for Floward in its endeavor to expand strategic partnerships with the prominent entities in the Kingdom and the region in order to reach the largest possible segments of clients. It is also an extension of thei strategy to strengthen relationships with the communities in which they operate, specifically the sports community, Floward CEO, Mr. Abdulaziz B. Al Loughani said.
The partnership is considered a leap in the investments of Al Hilal Club by President, Mr. Fahad bin Nafil said.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers.
Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
For more information, visit their website.