The launch of Floward in Egypt marks an important move in the company’s plan to expand both regionally and internationally.

Floward, one of the leading online flowers and gifts delivery platform in the MENA region, launched its services in Cairo, Egypt on August 1st. This milestone marks Floward’s 8th country and 22nd city to launch in.

For starters, Floward launched its operations in Cairo only and will gradually set foot to other cities and regions within the country.

“After cementing our position as the go-to destination for flowers and gifts in the GCC and London – UK, we are now very excited to expand further into the MENA region starting with Egypt. We are always looking into expanding into large markets so we can reap the benefits of our major efforts put towards growing Floward and servicing our wide customer base. We have great confidence in the Egyptian economy, valued at more than USD350 billion, with the flowers industry estimated at nearly USD300 million. This makes it a very promising and attractive market to launch our services in and to also provide job opportunities for the Egyptian youth and talents”, Floward CEO Mr. Abdulaziz B. Al Loughani said.

He added, “Additionally, there is a historic and strong relationship between the GCC countries and Egypt, and their peoples and we are proud to offer them our services and help them share their feelings with their loved ones in Cairo.”

Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world since 2017. Their products are arranged locally by a team of florists and designers.

Bundled with its flower arrangements, Floward also offer cakes, chocolate and perfumes curated by the region’s most exciting designers. What’s more special is that they manage the last-mile same-day delivery to ensure the best customer experience!


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