Floward finally brings Apple Pay to its Bahrain customers!

Floward, the go-to online flowers and gifts delivery destination in the MENA region, brings its clients in the Kingdom of Bahrain Apple Pay, a safer, more secure and private way to pay.

Floward clients will be able to use Apple Pay on their app and website starting October 6. The payment method will offer a safe and swift way for customers to complete their purchases using their smartphones while still receiving all the rewards and benefits offered by Floward.

Clients can use Apple Pay on iPhone, iPad, Apple Watch and Mac and every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code.

Floward CEO, Mr. Abdulaziz B. Al Loughani said: “At Floward, we always strive to provide the latest technology and developments for our customers. Two months ago, we were one of the first apps to offer the option to pay using Apple Pay when the service was first launched in Qatar, and today we’re one of the first to offer this service as it is being offered for the first time to customers in Bahrain. We are confident that this service will speed up the purchasing process in a safe manner and help increase sales because of its ease of use.”

Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store payment information safely on the device.

Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.