Floward launched its services in Jordan earlier in October, making it its 9th country and 24th city to launch in.
Floward will operate in Amman, Irbid, Zarqa, As-Salt as steppingstones to gradually launch in other cities and regions in the future.
Floward CEO Mr. Abdulaziz B. Al Loughani said: “Given how important and developed the flowers industry is in Jordan compared to other countries in the region, launching our services there marks a significant step for us. Jordan is considered a pioneer in the field of technology and e-commerce in MENA with a great pool of talent and plays an important role in the regional startup ecosystem; it is home to the first global acquisition in modern MENA startups’ history back in 2009 (Yahoo –Maktoob). All these factors made Jordan an attractive market for us and a natural next step in our expansion strategy. We are very excited and optimistic about this new launch and looking forward to provide high quality and innovative services and products to our clients in Jordan.”
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.