Fort the first time, H&M has collaborated with a Middle Eastern designer; Lebanese designer Sandra Mansour, the eponymous Beirut-based brand known for its dreamy and daring aesthetic — always with a modern coolness to it.
Sandra Mansour established her fashion house in 2010 and her attention to detail and craftsmanship, mixed with inspiration from art and her surroundings in Beirut, shines through in all her designs.
For the Sandra Mansour x H&M collection, Sandra draws inspiration from elements of nature and female artists such as Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé. The result is a feminine and strong range of dresses, blouses and skirts, a tailored blazer, and a printed T-shirt and hoodie.
Fit-and-flare shapes and ruffled hems are mixed with volume and statement details in an earthy colour palette of mushroom greys, ivory and black.
Mansour names each of her collections, and the Sandra Mansour x H&M collaboration is entitled “Fleur du Soleil” after becoming fascinated with the way a sunflower follows the sun from day into night.
Dot, floral and sunflower motifs enrich sheer, delicate fabrics and emphasise the craftsmanship, while the feminine silhouettes exude power and urban edge.