With the COVID-19 virus still spreading globally, more and more fashion houses are stepping up to do their bit.
On Thursday, March 26, Ralph Lauren Corporate Foundation became the latest in a long list of design brands to commit to the global fight against the coronavirus pandemic by announcing a donation of $10 million to help teams, partners and communities impacted.
Gucci, also part of the Kering stable, has announced that it aims to produce one million face masks in the coming days for Italian health services.
Meanwhile Dolce & Gabbana has made a large (but undisclosed) financial donation to the Humanitas University in Italy, as it conducts urgent research into the virus.
Just as high-street brand Zara has said it will donate over 300,000 masks by the end of this week, Swedish giant H&M has also stated that it will restructure its supply chain to produce protective hospital gowns instead. Spanish company Mango has declared its intention to donate up to two million face mask to hospitals in Spain, where it is based.
The parent company of Valentino and Balmain, Mayhoola, is gifting almost Dh8 million to hospitals in Milan, an are struggling with large numbers of infections.
Italy is the European country hardest hit by the virus, with more than 59,000 cases and close to 6,000 deaths; it is also where many of the most exclusive fashion brands are based.