Batelco in partnership with Ithmaar Bank and Arab Financial Services, officially launched EasyPay, the first of its kind mobile payment service. The new service uses secure Near Field Communication (NFC) tags to eliminate the need for cash or cards by allowing customers to shop simply by tapping their mobile phones at the checkout counters of participating merchants. The launch marks a key milestone for the Bahrain retail market, potentially revolutionising customer shopping experiences with secure, real-time payments now possible directly from their phone.
Guests at the launch event were each given vouchers to test the EasyPay at Costa Coffee, one of the participating brands. Currently, 30 leading brands in Bahrain have signed up to make the service available to their customers.
To subscribe for the service, customers need to register for an Ithmaar Bank prepaid eCard at Seef Mall (Manama) Batelco shop or Ithmaar Bank branches to receive their NFC tags, which can then be used at participating merchants.
Batelco Bahrain CEO Eng. Muna Al Hashemi stressed on the new service translating Batelco’s drive to introduce the best-in-class digital solutions using cutting-edge technology. “Mobile customers can now enjoy a hassle-free transaction at the partnered retail outlets through this convenient and reliable service,” she added. ν