City Centre Bahrain is turning shopping into a fun experience with its first-ever Shop & Play activation, running until 10 June 2025. The mall has transformed into more than a shopping destination; it’s become a lively playground where shoppers can spin, grab, and win.
Shop & Play brings an interactive shopping experience to the floor. If you spend BHD 30 or more at any outlet within City Centre Bahrain, you earn a shot at trying your luck—either by spinning a digital wheel for an instant win or stepping into the spotlight as the ‘claw’ in a life-sized Human Claw Machine.
Yes, you read that right. In what may be the quirkiest mall activation in the Kingdom, participants are safely harnessed into a mechanical claw and gently lowered into a pit of prizes. It’s dramatic. It’s fun. It’s just as much entertainment for those watching as it is for the brave participants.
Inside the prize pit are mystery boxes packed with surprises. Some hold mall gift cards. Others contain themed goodie bags or vouchers from some of your favourite brands in fashion, electronics, dining, and entertainment. With over 40 outlets participating, the prize pool is diverse—and there’s no telling what you might come away with.
It’s not just about what’s inside the box, but the thrill of the experience itself. Whether you’re taking a solo dive or cheering on a friend, this is one shopping trip you’re likely to remember.
Here’s what to do:
According to City Centre Bahrain’s Mall Director, Duaij Al Rumaihi, Shop & Play is all about injecting more energy into the mall experience. “We’ve created this activation to add a little spark to each visit. Whether it’s the excitement of winning or the pure fun of trying something new, Shop & Play is designed to make shopping feel more alive,” he said.
And it’s working. Even in its first week, the event has already drawn in crowds—from regular shoppers stumbling upon it to families making a dedicated trip just to try the claw. The vibrant atmosphere, mixed with the unpredictability of the prizes, creates a festival-like feel that makes you want to return for another round.
If you’ve been meaning to update your wardrobe, try out a new eatery, or get a brand-new gadget, this is your chance to do it with added perks. Shop & Play adds an unexpected twist to the usual mall routine, one that’s rewarding and fun.
So go ahead—make your move. Whether you walk away with a gift card, a quirky surprise, or just the memory of hanging mid-air in a prize pit, one thing’s for sure: shopping at City Centre Bahrain just got a lot more interesting.
Debenhams Dome, Ground Floor
Until 10 June 2025
Spend BHD 30 to spin or play for prizes
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