Lifestyle

Chopard serves a significant cause in Bahrain as “Little Diamonds do Great Things”

Chopard, in collaboration with partner Bahrain Jewellery Centre, held an exclusive event at Chopard Boutique in Moda Mall Bahrain, on June 12, to support the The Dreams Society Foundation helping realize the dreams of children who suffer from terminal illnesses and debilitating diseases.

Co-president and Artistic Director of Chopard, Caroline Scheufele, has fully understood that Chopard’s role, as a family Maison passed on from generation to generation, should not be confined to selling the exceptional creations of watches and jewellery – but that its duty also lies in dedicating the family success and corporate influence to serving philanthropic commitments. “When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial”, she says.

The importance of the values that have forged the shining reputation of the Geneva-based Maison: humanity, generosity and kindness are the essential qualities governing the vibrant creativity and the taste for aesthetic wonderment cultivated in the ateliers of this family-run Maison. Beyond its stature as the symbol of lovers, it evokes the heart as a giver of life. Through creations worn like a visible crest of love and happiness, Chopard dedicates its Happy Hearts collection to every woman with a Big Heart. The choice of a Chopard jewellery creation is that of the Chopard woman, who sees in the Maison’s commitments an echo of her own generosity, of her own high ethical standards. Big-hearted women find in Happy Hearts designs the transparency of their origins and sense of genuine consistency with their own value system, inextricably interwoven with a desire for self-giving.

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