Pinktober has taken over the island, and with good reason. Breast cancer remains the most commonly diagnosed cancer among women worldwide, with early detection proving crucial in saving lives. During October, communities across Bahrain come together to raise awareness about this disease, encouraging women to prioritise regular screenings and self-examinations. It’s a reminder that catching breast cancer early dramatically improves treatment outcomes and survival rates.
Leading this year’s awareness efforts, the Pink Market at Hilton Bahrain in Juffair brought the community together through a vibrant pop-up event that engaged all of the upscale hotel’s guests in health-focused activities. The event was dedicated to supporting Think Pink: Bahrain Breast Cancer Awareness Society, an organisation at the forefront of education and support for those affected by breast cancer.
Hilton Bahrain amped their community wellness efforts and social responsibility by hosting The Pink Market, where wellness and lifestyle partners came together with a shared purpose. Lululemon, UFC Gym, Cocoon Wellness & Spa, Al Hilal Hospital, and Dr Nutrition each contributed their expertise to create an engaging and informative day.
UFC Gym energised participants with exciting lifting and boxing challenges, proving that fitness can be both fun and empowering. Al Hilal Hospital provided free medical check-ups and valuable health advice, making healthcare accessible to all attendees. Guests also enjoyed Cocoon Wellness & Spa’s interactive “Spin & Win” activity, where they spun the wheel to win exclusive Cocoon Spa products and wellness gifts. Dr Nutrition offered free BMI checks and shared wellness goodies that encouraged guests to embrace healthy living.
Adding to the excitement, Hilton Bahrain hosted its own Pedal for Pink stationary bike challenge, rewarding participants with official Think Pink merchandise. The physical activities weren’t just about exercise but about building community resilience and showing solidarity with those affected by breast cancer.
The day featured inspiring talks from Husnia Karimi, a Think Pink Bahrain representative and breast cancer survivor, and Dr Ghada Yusuf from Al Hilal Hospital, who shared valuable insights on early detection and breast health. Their expertise provided guests with practical knowledge they could take home and share with loved ones.
Another emotional highlight was the heartfelt story of Roza, a breast cancer survivor, who reminded guests of the power of hope and resilience. “The advice I give to cancer patients is ‘maintain a positive outlook, smile, and be optimistic. After cancer, take the opportunity to reconstruct your life plan. Engage in regular exercise and consume nutritious foods. Embrace a cheerful perspective and savour life’,” she said.
The event concluded with a calming and empowering yoga session by Lululemon, facilitated by Lululemon Brand Ambassador Duha Alnasser, offering participants a moment of mindfulness and connection to close the inspiring afternoon.
Tamer Farouk, General Manager of Hilton Bahrain, inaugurated The Pink Market and expressed his gratitude to all participants and partners. “October reminds us that strength isn’t only in the body but in the soul and in the will to keep going. Today, we celebrate hope and honour every woman who has fought and won, as well as those still fighting bravely. The Pink Market is a true celebration of resilience, hope, and community. We are deeply grateful to our partners and participants for coming together to create an event that not only raises awareness but also promotes wellness in an engaging and uplifting way.”
This engaging initiative reflects the commitment of Hilton Bahrain and its partners to promote self-care, early detection, and holistic wellbeing throughout the community.
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