ASOS is taking another step toward fashion inclusivity with their latest move, and we’re impressed. The clothing retailer announced on Twitter that it will start presenting the same clothing pieces on models of different sizes using Augmented Reality in order to help shoppers see how it fits.
Let’s break down what that means more specifically. Basically, if you are shopping on ASOS.com, instead of seeing a photo of a dress modeled solely on a size 2 model when the dress is available in many sizes, ASOS will instead show the product on models of different sizes. This will help users get a better idea of how it might look on them.