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Accor Launches the “All Heartist Fund” in Response to COVID-19

Over the past three weeks, the crisis has severely deepened with over half the worldwide population either confined and/or under lock-down. This has resulted in a virtual standstill of travel, dining and entertainment, which is vastly affecting our industry. Today more than half Accor branded hotels worldwide are closed, likely over two thirds in the coming weeks. One piece of good news is the confirmation of initial recovery of the Chinese hotel market, with mild improvements in occupancy and F&B activity.

The abrupt deterioration in the situation has prompted the Group to take drastic actions across its global operations. These actions are indispensable to limit the impact on earnings and cash, and necessary to prepare for the post-crisis recovery. In these unprecedented times, the Group stands more than ever by its employees, partners and communities, providing time, resources and access to its local and global network.

This “ALL Heartist Fund” complements some of the initiatives which have been spearheaded by a number of hotels throughout the Middle East & Africa, including a collaboration with partner RISMA in Morocco resulting in over 500 rooms provided to front-line medical professionals. Moreover, following a training by the government in sanitation processes, the Movenpick Aswan team now assists in sanitizing schools, nurseries, Mosques, churches and more than 700 houses within their community.  At the Sofitel Luxor Winter Palace, the team prepares and distributes meals daily to medical teams assisting quarantined patients. Lastly, reinforcing proper hygiene and sanitation during this time, bars of soaps and recycled soaps are widely distributed by Pullman Dakar and Movenpick Nairobi to various community groups.    

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