The industry’s most inclusive and forward-thinking beauty brand, Fenty Beauty, has spotlighted the importance of under-represented women since day one. Rihanna did, after all, put the Fenty 40 trend in motion: AKA the number of foundation shades other brands have been striving for to meet Fenty’s level of inclusivity. She casts models of all races and body types and regularly features the work of beauty experts from around the globe who’ve done Fenty proud with their next-level make-up looks.
Get to know the hijabi beauty experts Rihanna’s beauty empire has brought attention to since its inception. You’re welcome for all the make-up inspo, BTW.