Fashion & Beauty

Storm Management Signs Its First Hijab-Wearing Model, Shahira Yusuf

Storm Management, the agency which scouted Kate Moss when she was 14, has signed its first hijab-wearing model.

Shahira Yusuf is a 20-year-old from London who has broken ground by becoming one of the first hijabi models to be signed to a major agency, following Vogue Arabia cover girl Halima Aden, who joined the IMG family last year. Yusuf joins Storm Management’s wide-ranging roster of models, which also includes Cindy Bruna and Alek Wek. The England-born beauty of Somalian descent, who was scouted at 17 (but didn’t pursue modeling until three years later) admits that although she grew up watching America’s Next Top Model and counts Iman, Tyra Banks, Naomi Campbell, Alek Wek, Liya Kebede, and Lily Cole as inspirations, she was never interested in joining the fashion industry until recently.

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“Growing up, being slim and tall, I received the ‘you should model’ comments almost every time I met someone – I’m sure many tall girls can relate,” she tells Vogue Arabia. “I’d say modeling was something I did have an understanding of, in terms of what a model is, but I did not have a passion for the industry nor fashion itself. It kind of just happened for me.”

Despite renowned models like Iman, Yasmin Warsame, and Waris Dirie all hailing from Somalia, modeling is not a traditional career in Yusuf’s culture. Yet she says her friends and family have been super supportive. “I wouldn’t be modeling if it wasn’t for my friends and family constantly asking me to do it. When you have so many of your family, friends, and even strangers approaching you and asking you to consider modeling, it definitely does make you want to pursue it.”

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Last November, the Somali beauty went viral on Twitter after posting a series of photographs sporting an oversized gray pantsuit paired with a neatly tied black turbanand matching bum bag. “I ain’t [sic] no Kendall Jenner but I’m a black Muslim girl from East London that’s about to finesse the modeling industry,” she captioned it. The pictures garnered more than 57,000 retweets and 122,000 likes. Praise immediately began to pour in from users the world over. “So inspirational. I’m also Somali and from East London, so you’re very inspirational to me,” wrote one user. Another user quipped: “I will do whatever it takes to support you, you’re beautiful Mashallah.”

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