Any business, personal brand or blog with a desire to grow and succeed will have an Instagram account. Instagram has reached 800 million active users monthly, and with an attractive Instagram feed, you could potentially attract thousands upon thousands of new customers or brand advocates. In order to grow your business through Instagram, you must develop a creative and engaging Instagram feed.
1. Choose a theme, and stick with it.
Your feed must clearly showcase a particular theme. If your theme is travel, stick with photos of bucket list destinations and travel-related memes or quotes. If your theme is veganism, you’d probably stick with high-quality photos of vegan food and healthy lifestyle candids.
2. Ensure your photos are framed well with clean backgrounds.
You’ll want to use good, clean backgrounds for your photos. This could be a white wall, a beautiful mural, a brick wall, a stunning lake, a modern and clean bedroom, etc. Your photos need to be framed well by having an appropriate ratio of background vs. subject and by using the rule of thirds to draw the eye to your subject. This helps your photos consistently be visually appealing.
3. Create balance by alternating text images with photos.
If you’re going to use text posts (such as images that contain quotes or images that tell a joke) the text posts should have your branding on them, and you should alternate text posts with brand-aligned photos. This way, your feed looks balanced.
4. Use high-quality images with consistent lighting and filters.
Your images should be high-quality, crisp images that look professional. You could use a professional camera, or you could use one of the newer iPhones since the cameras are quite good on the new iPhones. When it comes to images, the lighting and filters should remain consistent on your Instagram feed.
5. Color-coordinate and keep your photography style consistent.
Your feed will look fantastic if you color-coordinate and choose a few colors that regularly appear in your photos. It’s also important to keep your image style consistent. For example, you might regularly post flat lay photos, or regularly post drone photos, or a mix of the two – but don’t mix too many photography styles as that will not look consistent.
6. Use trending hashtags.
Again, this will require some research on your part, but by keeping your Instagram account public and using plenty of trending hashtags in each post, you’re allowing users to find you. Without the hashtags, your account won’t be found by fresh eyes.
7. Post consistently.
Running an Instagram account does require some effort. You can’t be lazy or forget to post content. Your Instagram account will draw more users to it if you are posting once per day. If that’s not doable, aim for posting 3 times per week on the same days every week.
Originally created from here.