Flavored Kit Kat bars have become a thing, and the latest iteration of the famous chocolate bar is a millennial pink Kit Kat.
Actually, millennial pink is nowhere on the label — the product is called “Kit Kat Chocolatory Sublime Ruby” — but you show us anything soft pink or rose gold in color and we’re conditioned to see ~millennial pink.~
According to Nestle and its chocolate supplier Barry Callebaut, the new bars launch in Japan and South Korea today, January 19th. There’s no official word on whether they’ll show up in U.S. stores, so if you want these luscious pink bars, and you do, you can buy them online in February just in time for Valentine’s Day. Did you know that Japan has over 300 Kit Kat flavors and even has Kit Kat Chocolatory boutique stores?
While we’re referring to this new flavor as “pink,” it’s actually ruby chocolate, because it’s made from ruby cocoa beans. Barry Callebaut created this new reddish chocolate in September 2017 and called it “the fourth type in chocolate” (via CNN).
The Kit Kats, however, come in a luscious pink box with “Ruby” printed on the side and are packaged in a super photogenic library format along with the other three types in chocolate: dark, milk, and white.